LandstromNerdOps

HubSpot Consultant · CRM Adoption · Integration Architect

Untangle your CRM. Get your team selling again.

Landstrom NerdOps helps growing businesses fix messy CRM processes, drive real adoption, and connect HubSpot to the systems that run the rest of the company — from onboarding and enablement to full CRM-to-ERP integration architecture.

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HubSpot Certified · 15+ years implementing and driving adoption of CRM platforms
Heather Landstrom, founder of Landstrom NerdOps
15+ yrsCRM, RevOps & integration architecture
Technology
  • HubSpot
  • Microsoft Dynamics CRM
  • Make
  • Chargebee
  • Power BI
  • PandaDoc
  • ClickUp
  • Nexus ERP
  • Supered
  • Slack
  • SharePoint
  • Google Workspace
  • Microsoft 365
  • Advanced Excel

What I do

Practical HubSpot help, end to end

From first login to full adoption — and beyond the CRM, into the systems your business actually runs on.

CRM↔ERP integration architecture

The specialty most consultants won't touch: connecting HubSpot to your ERP and billing systems so sales, operations, and finance work from the same data. Data handoff logic, middleware design, multi-system reconciliation, error handling, and event-sourced tracking — architected end to end.

HubSpot→Make middleware→ERP / Billing→Finance & Ops

HubSpot implementation & onboarding

Get set up right the first time — portal configuration, data migration, pipelines, and a rollout plan your team will actually follow.

Sales enablement & process design

Playbooks, sequences, templates, and pipeline management that help reps spend more time selling and less time fighting tools.

Reporting, dashboards & forecasting

Operational visibility leadership can trust — clean data, meaningful KPIs, and dashboards that answer real business questions.

CRM administration & governance

Custom objects, permissions, data architecture, and governance standards — keeping your portal clean, fast, and scalable.

Training & user adoption

Hands-on training, documentation, and change management for every level of the company — because a CRM only works if people use it.

Workflow automation & AI-assisted ops

Automation, system integrations, and AI-accelerated documentation and content development that reduce manual effort across teams.

Real results

Numbers from real engagements

0 → 11

Full HubSpot adoption from scratch

Led implementation and onboarding for a growing business — pipelines, workflows, governance, and training that took the platform from zero to 11 active users.

350+

Users supported in a SaaS organization

Administered and optimized HubSpot across Sales, Customer Success, Billing, and Operations at FMG Suite — including Make middleware between HubSpot and Chargebee.

30

Users onboarded in a ground-up rollout

Implemented HubSpot from the ground up at The Amlon Group, establishing governance, reporting, workflows, and standardized processes company-wide.

3

Billing streams, fully automated

Architected a HubSpot → Nexus ERP integration with 3-stream billing automation and event-sourced asset tracking across sales, operations, and finance.

QR

Field-to-finance asset tracking

Designed a QR-based asset tracking system with offline sync and multi-scan lifecycle management, bridging field operations with ERP inventory and invoicing.

2

Full ERP/CRM conversions led

End-to-end system conversion projects — requirements, data migration, process redesign, and cross-functional adoption across sales, logistics, and operations.

From reactors to RevOps

I used to optimize chemical processes.
Now I optimize revenue systems.

My career started as a chemist in refineries and petrochemical plants — environments where a broken process isn't an inconvenience, it's a liability. That background taught me to navigate complex, highly technical environments and turn complicated requirements into practical solutions.

Since then I've led sales teams, run business operations, and administered CRMs across HubSpot and Microsoft Dynamics. I've sat on both sides: the frontline seller fighting their tools, and the operations leader responsible for fixing them.

That's the Landstrom NerdOps difference — I build systems that bridge sales, operations, and finance, and that teams can confidently use and maintain long-term, because I've lived the consequences of systems that don't work.

Domain expertise

Regulated, technical industries are home turf

Hazardous waste logistics & compliance

Deep operational knowledge of EPA-regulated supply chains, including RCRA/EPA manifest processes.

Catalyst lifecycle management

Years managing sales and operations for catalyst services and recycling providers serving major refiners.

Complex B2B & SaaS operations

From multi-year refinery contracts to subscription billing reconciliation — comfortable wherever the process is complicated.

"CRM systems should support the way teams actually work — not force people into complicated processes that create friction and slow growth."

Heather Landstrom · Founder & Principal Consultant, Landstrom NerdOps

Track record

Experience on both sides of the CRM

Operator, administrator, and leader — not just a consultant looking in from the outside.

Oct 2025 — Present

Founder & Principal Consultant

Landstrom NerdOps

HubSpot consulting practice focused on onboarding, sales enablement, CRM adoption, ERP integration, and process improvement for growing businesses.

  • Architected a full HubSpot → Nexus ERP integration with 3-stream billing automation and event-sourced asset tracking
  • Designed a QR-based asset tracking system with offline sync and multi-scan lifecycle management
  • Led implementation and onboarding that grew platform adoption from 0 to 11 active users
Dec 2024 — May 2026

RevOps Technical Specialist

FMG Suite

Supported CRM adoption and revenue operations for a SaaS subscription business with 350+ users — HubSpot administration, workflow automation, and strategic customization of Make middleware between HubSpot and Chargebee Billing.

2020 — 2024

Marketing & Tech Manager → Director of Sales → Director of Business Operations (RevOps)

The Amlon Group

Implemented HubSpot from the ground up (30 users), then rose to revenue operations leader — owning CRM strategy, governance, sales enablement, forecasting, and cross-functional alignment across Sales, Production, Logistics, Accounting, and Executive Leadership.

2016 — 2020

Business Development Manager · Microsoft Dynamics CRM Administrator

JVIC Catalyst Services

Managed strategic refinery and petrochemical accounts while designing and administering Dynamics CRM to support sales, operational planning, scheduling, and resource management.

2008 — 2016

Senior Account Manager → North American Regional Business Manager

Porocel International

Led sales and operations for a spent catalyst recycling and hazardous waste services provider — including an end-to-end ERP conversion project and negotiation of major long-term contracts.

Let's get nerdy

Ready to get more value from HubSpot?

Whether you need help with CRM adoption, an ERP integration, or reporting your leadership can trust — let's talk about what's slowing your team down.

Schedule a Call

or send a message

hmlandstrom@gmail.com (469) 867-6865 LinkedIn Olympia, WA · Working remotely, everywhere